Well not it, but ya know, the end of the regular season. It is reserved for Week 16 for obvious reasons...unless you're one of those psychos that has the championship in Week 17.
Week 13 is a very crucial week for most fantasy football owners, as you're likely either fighting for a playoff spot or fighting for a bye. Seeding tiebreakers are usually (and probably should always be) points for, so I put together a list of boom/bust guys that aren't typical starters, but you may want to consider them if you need to recoup some points on the guy ahead of you and/or you're just desperate. Needless to say, move forward with caution.
Lamar Jackson (obviously): Jackson provides a high floor with his rushing production, plus he's against a very weak Atlanta defense, plus plus Atlanta's offense can always put up points and keep the passing game involved. This obviously assumes he gets the start.
Marcus Mariota: A lot of people don't really like Mariota because his production tends to be lame and his team is boring enough to make your eyes fall out, but he's actually in a decent spot this week. Three of his four previous games have been very solid - the one liquidy one (get it?) was when he got hurt - and he's facing the Jets who have given up at least two passing TDs in every Week since Week 4 except for when they played Brock Osweiler who is actually the human version of...yeah we're on the same page here.
Josh Adams: Adams had 22 carries last week in a game that they were trailing for the most part, and that's enough to put someone in the middle of my radar. From Weeks 5-8, the Redskins gave up 167 total rushing yards to Alvin Kamara/Mark Ingram, Christian McCaffrey, Ezekiel Elliott, and Saquon Barkley (and their backups, ya know). In Weeks 9-12, that number was 476 to Tevin Coleman, Peyton Barber, Lamar Miller, and Ezekiel Elliott (plus backups). Super weird, but Adams is in a very good spot this week.
Austin Ekeler and Jalen Richard: These two are pretty much PPR-specific, but they should see a ton of usage. Ekeler was getting plenty of involvement before Melvin Gordon's injury, and that should only spike this week against the Steelers. Ekeler is game script-proof at this point as well, which is always nice. Jalen Richard is simple - the Raiders are going to be down by 35 after the first quarter, and they'll be throwing plenty.
Corey Davis: No one ever has any idea what Corey Davis is going to be doing. He gets 10 targets, he does next to nothing. He gets 10 targets, he erupts. He gets 4 targets, he does next to nothing. He gets 4 targets, he basically erupts. That's actually what has happened the past four weeks. See Mariota's piece above, but I think it's a good week for Davis as well.
Sammy Watkins: As stated previously, the Chiefs will be scoring 35 in the first quarter. The Raiders have always been bad at defending fast receivers, which is odd considering how much they loved drafting fast players for the longest time. Assuming he's healthy, I think Sammy gets loose for one this week.
Rankings are below. As always, feel free to reach out via Twitter @DonaldGibsonFF, and rankings will be updated throughout the week.